Business Design
Design, test and deliver a new business as fast as a startup.
Let us take you on an innovation journey where we research your customer, market, product and service and have collaborative workshops (remote, hybrid or in-office) to start selling a product or service you can’t say no to!
You arrived at the right spot if you want to:
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Find unexpected business opportunities.
We explore customer segments and new markets through trend research and facilitated creative workshops.
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Mature and visualize new business concepts.
Define positioning, refine service propositions, and design a pitch perfect story to convince investors.
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Transform ideas into a product-service concept for market test.
Define customer problem and design your Minimum Viable Product (MVP) or Minimum Loveable Service (MLS).
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Experiment and validate to find the perfect product market fit.
Gather early adopters, design a series of market confrontations and get insights from real customer data.
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Setup your innovation practice.
Acquire venture design capabilities to develop your own innovation funnel and team. Go through pilot projects, defining roles and innovation KPI’s.
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Get a meaningful customer profile
Gain a comprehensive understanding of your target audience by delving beyond mere demographic descriptions. Explore their motivations, habits, and the underlying "why" behind their actions.
C A S E S
Real world success stories.
Business Design
Solidifying NN’s sustainability mission by a service that helps SME’s shift to EV-vans seamlessly.
We recruited SME's to talk about their problems with us, co-created propositions and made a selection of a winning proposition based on early market feedback.
Business Design
Movir’s telehealth service that helps female entrepreneurs perform better.
The goal was to create a service that helps dutch self-employed women to prioritize their mental health
T E S T I M O N I A L S
A word from our clients.
Co-creating is key
“By co-creating together with customers we were able to validate faster and navigate to a winning proposition.”
Ab Chakai, Innovator at Movir
High impact
“Through in-depth customer research, ktc uncovered customer problems that led to 3 new high impact value propositions for doctors”
Teresa Gonzalez, Director Customer Experience, Pfizer LA
De-risk innovation by process
An organized process keeps everyone on the same page and prevents spending too long exploring a problem that doesn’t exist, while also helping impatient teams to dive deeper into customer insights.
Let us take you by the hand and give you the confidence to become a real innovator in a world where we need it sooner than later. If you are successful, we are successful. A win-win is always the best outcome. That's what we aim for at ktc.
Heard of the double diamond? We use the quadruple diamond process. Less risk, more impact.
A peek at some of Design Doing tools
Recent Insights
